Starting October 1, 2015 Target will be rolling out an expansion of it’s price match guarantee. The retailer announced that it will now include purchases in its policy, along with matching many of its competitors’ online offers. Price matching was previously only available at physical retail locations, where customers had up to a week to get a price adjustment if they found a lower advertised price.

Under the new policy, Target will match prices from 29 retailers, including Amazon, Newegg, Wayfair, and They will also extend the guarantee to prices at wholesale clubs such as Sam’s Club and Costco, although member purchases are excluded.

Image credit: Wikimedia

Image credit: Wikimedia

According to their website, shoppers will have seven days from the date of purchase to find a lower price at a competitor website. To qualify, the item must be identical in brand name, size, weight, color, quantity, and model number. The request must be accompanied by proof of the competitor’s offer and original receipt. Customers can then visit the Guest Service Desk to verify price match eligibility.

For matching ads in print or published online, the retail cost must be shown and be valid on the day the price match is requested. Online prices can be shown using a mobile device or presenting a printed page showing the current offer. All requests must be validated by a Target associate.

Online matching is restricted to products listed on, and being sold by,,,,, and Marketplace vendors and other third party seller prices are excluded, as are clearance, refurbished, closeout, used, damaged, open box, or liquidation items. The online competitor policy is also not offered in Alaska or Hawaii.

The move to expand the price match policy is an indication of how intense Target expects the holiday season battle will be. This season may be even harsher than last year when Amazon and Walmart got into a fierce price war. Sales this year are expected to increase 2.8% to 3.4%.

It is the retailer’s intention to offer its customers the same policy regardless of how they shop, and brings Target in line with arch-rival Walmart. It also rectifies a situation where would match, but not the other way around.

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