ConAgra has just made a logistical move in their business strategy with the potential to take their company to the next level. David Biegger, who brings a total of 34 years of experience in food logistics for big-name companies such as Proctor & Gamble and Campbell Soup, has just been appointed to the role of Chief Supply Chain Officer within the company.
One of the leading brands in the consumer foods business, ConAgra had a total of close to $16 billion dollars in sales last year alone. Featuring a variety of popular brands like Reddi Whip, Hebrew National, Healthy Choice, and Chef Boyardee, the company’s food can be found in almost 99% of homes in the United States.
Biegger’s experience was a major factor in ConAgra’s choice to hire him to work with the supply chain. He is no newcomer when it comes to working in the industry, as he served as supply chain vice president for leading canned goods manufacturer Campbell Soup. Biegger also fulfilled a variety of roles during his 24-year tenure at Proctor & Gamble, also within the supply chain.
Mr. Biegger will oversee a wide range of aspects of ConAgra’s new supply chain model, including health and safety, plant quality, manufacturing, procurement, and customer planning and logistics. Additionally, Biegger will have a say in the company’s transportation and warehousing for foods.
This move comes at a time when ConAgra is in need of some help during a massive overhaul that includes leaving the private-label business and slashing costs throughout the business. Previously, ConAgra’s supply chain was a division of their research and development sector; however, spokesman Jon Harris claims that focusing on a separate, contained supply chain is a major part of ConAgra’s transformational process.
After a fiscal quarter that ended with ConAgra reporting a loss of more than 1 billion dollars, the company is looking for ways to revitalize their business, and Biegger seems to be a huge player in their plans. Biegger will play a key role in this transition for ConAgra, as his new position ranks in the top tier of such roles within the business.